The Power Of Habit

‘The Power Of Habit’ Book CONTENTS: PROLOGUE The Habit Cure - xi PART ONE The Habits of Individuals 1. THE HABIT LOOP How Habits Work – 3 2. THE CRAVING BRAIN How to Create New Habits – 31 3. THE GOLDEN RULE OF HABIT CHANGE Why Transformation Occurs – 60 PART TWO The Habits of Successful Organizations 4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O’NEILL Which Habits Matter Most – 97 5. STARBUCKS AND THE HABIT OF SUCCESS When Willpower Becomes Automatic – 127 6. THE POWER OF A CRISIS How Leaders Create Habits through Accident and Design – 154 7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO When Companies Predict (and Manipulate) Habits – 182 PART THREE The Habits of Societies 8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT How Movements Happen – 215 9. THE NEUROLOGY OF FREE WILL Are We Responsible for Our Habits? – 245 APPENDIX A Reader's Guide to Using These Ideas – 275 Acknowledgments – 287 A Note on Sources – 291 Notes – 293 Index – 355