E-Business and E-Commerce Management : Strategy, Implementation and Practice (Paperback)

E-Business and E-Commerce Management: Strategy, Implementation and Practice, authored by Dave Chaffey, is a book that is useful for MBA, Masters and undergraduate students. The book covers all the aspects of e-business, and various features that help a student learn better. These features include: margin definitions, international case studies, activities and web links. About Pearson Education Pearson is one of the biggest education companies in the world. They are educating 100 million people worldwide. They cover a wide spectrum of subjects including: business, technology, sciences, law and the humanities. Their books and resources help students learn, teachers teach and professionals evolve through their career. Pearson has designed their learning tools in a way that will help people expand their knowledge, develop skills and know their potential.